"DOON: the idea of the most simple, honest, primitive hut on which all subsequent architecture is based."

doon, domus, house

The Doon (Armenian; home, house, family) is the primordial dwelling (dom- in western languages, thus domus, the Latin for house). The idea of the most simple, honest primitive hut on which all subsequent architecture is based. It indicates an origination point for our architecture in myth and culture.

The Doon logo reflects the fundamentality of our concerns. It integrates English alphabet symbols and Armenian alphabet symbols, or Yergatakir (Iron-Script), while making spatial and architectural inferences.

In the modern Armenian transliteration system from Armenian letters to English ones, the English spelling is "TOWN" but the pronunciation is "doon."

"doon-uh" (the home)
"doon-muh" (a home)
"doon-us" (my home)
"doon-ut" (your home)